Fairtrade Network of Asia & Pacific Producers (NAPP) has been persistent in its mission to promote Fairtrade practices and products across various markets. One of our key focus areas has been Sri Lanka, a market with significant potential for Fairtrade products. Hence, Fairtrade NAPP organized 2 events to empower Sri Lankan communities through Fairtrade Sri Lankan Market, particularly focusing on the regions of Kalubowila and Kottawa Town. The primary goal of this project is to strengthen the presence of Fairtrade in Sri Lanka by implementing innovative strategies and promoting Fairtrade products effectively. Our activities aim to educate, engage, and empower local communities, fostering a deeper understanding and appreciation of Fairtrade principles. Eight members participated on an insightful session to plan the execution of the subsequent on-ground activities. This project is funded by Fairtrade Germany.
Kalubowila Campaign
Kalubowila, a bustling area near a bus halt, the Kalubowila General Hospital, and a supermarket, was chosen for its high foot traffic and public engagement potential. Collaborating with Pasanka (PVT) LTD and Ceylbee International (PVT) LTD, we organized a comprehensive campaign.
- Pre-Event Activities: Leaflets were distributed, and event announcements were shared on WhatsApp groups to build anticipation.
- Event Setup: A 10×10 square feet canopy hut was erected for displaying and selling Fairtrade products. 43-inch smart television showcased Fairtrade commercials, while mascots entertained and drew crowds.
- Consumer Engagement: Customers were invited to take photos with the mascots and fill out coupons for a raffle game. 28 consumers participated where the lucky winner receiving a gift pack.
Kottawa Junction Event
Kottawa Junction, known for its busy bus stop and public market, provided another excellent venue for our campaign. Collaborating with Mal Organic (Pvt) Limited alongside Pasanka and Ceylbee, we created an engaging event similar to Kalubowila.
- Pre-Event Activities: Similar to Kalubowila, leaflets and WhatsApp announcements were used.
- Event Setup: The same engaging setup was used, including the canopy hut, television commercials, and mascots.
- Consumer Engagement: Fifty-two members participated in the event, with a raffle game drawing significant interest. Additionally, a chef prepared butter cakes and Sri Lankan pancakes using Fairtrade products, enhancing the consumer experience.
The campaigns in Kalubowila and Kottawa were highly successful in engaging local communities and raising awareness about Fairtrade products. Feedback from participants was overwhelmingly positive, particularly regarding the quality and taste of the products showcased. The raffle game and mascot entertainment proved effective in attracting and retaining public interest.
A Google survey was conducted to gather feedback and insights from the participants. The data indicated a slightly higher participation in Kalubowila compared to Kottawa. Nonetheless, both events successfully introduced Fairtrade certification to new consumers, many of whom expressed interest in purchasing Fairtrade products beyond the SPAR supermarket.
The enthusiastic participation and positive feedback from our campaigns in Kalubowila and Kottawa underscore the potential for Fairtrade products in Sri Lanka. While initial awareness of Fairtrade certification was limited, our dedicated efforts have begun to change this narrative, fostering a growing interest in Fairtrade products.
Looking ahead, we are committed to continuing our work to empower Sri Lankan communities through more Fairtrade initiatives and certifications. Our future campaigns will aim to enhance consumer engagement, expand our reach, and solidify Fairtrade’s presence in the Sri Lankan market. Together, we can build a more sustainable and equitable future for all.
