The Colombo International Tea Convention 2024 (CITC 2024) served as a dynamic platform for discussing Ceylon Tea, emphasizing its cultural significance, economic impact, and sustainable practices. Hosted by the Colombo Tea Traders Association in collaboration with the Sri Lanka Tea Board, this event highlighted Fairtrade’s commitment to enhancing sustainable trade practices within the tea industry. As a funding partner, Fairtrade NAPP played a crucial role in bringing this event to life, underlining its dedication to fostering connections and promoting sustainability in tea production. Over three days, attendees explored tea’s vital role in livelihoods and the intricate relationships between producers, consumers, and the environment.
A Celebration of Tea Culture
From July 24 to 26, participants gathered at the Cinnamon Grand in Colombo, immersing themselves in a program rich with keynote speeches, panel discussions, and interactive sessions. The theme for this year’s convention, “Tea, A Lifestyle & A Livelihood,” resonated throughout the event, underlining tea’s multifaceted influence across cultures and economies. As a guest participant, Fairtrade NAPP joined industry leaders, producers, and policymakers to share insights and foster dialogue on the future of the tea sector.
A standout moment of the convention was the Charity Auction, held in support of educational initiatives for children in tea-growing regions. This auction not only showcased award-winning teas but also highlighted the importance of investing in the future of tea communities. The funds raised will help establish IT classrooms and provide smart boards, ensuring that the next generation is equipped for success.
Fairtrade's Role in Sustainable Practices
Throughout the convention, Fairtrade’s commitment to sustainable trade was evident. Participating in critical discussions on pricing and quality, Fairtrade NAPP emphasized the need for equitable practices that benefit producers at every level of the supply chain. In a panel dedicated to the pressing issues of fair pricing, the Programme Manager of Sri Lanka eloquently articulated Fairtrade’s mission, stressing that the label represents more than just a brand—it embodies a commitment to social justice and environmental stewardship.
Key sessions examined the challenges and opportunities within the tea industry, including climate change, sustainable livelihoods, and the integration of technology in production. Fairtrade NAPP actively engaged in conversations about how these factors impact producers and how the organization can facilitate solutions that promote resilience and sustainability.
Building Partnerships for the Future
CITC 2024 was not just an opportunity to discuss existing challenges; it also laid the groundwork for future collaborations. Fairtrade NAPP met with various stakeholders, including plantation managers, industry leaders, and educational institutions, to explore potential partnerships that align with Fairtrade’s mission. From discussions about integrating Fairtrade certification into established tea estates to exploring innovative technologies that support quality maintenance, these dialogues are crucial for fostering long-term sustainability in the tea sector.
The commitment to creating a Plantation Management Diploma for youth and school leavers further highlights Fairtrade’s dedication to education and capacity building in the tea industry. By nurturing the next generation of leaders, Fairtrade aims to empower communities and ensure the longevity of sustainable practices.
Conclusion: A Vision for a Sustainable Future
The Colombo International Tea Convention 2024 underscored Fairtrade’s pivotal role in advocating for sustainable trade within the Ceylon Tea industry. As the event concluded, it became clear that the road ahead involves continued collaboration, education, and innovation. Fairtrade NAPP remains steadfast in its mission to uplift communities, enhance market access, and create a more equitable future for all involved in the tea supply chain.
Through events like the CITC and ongoing partnerships with industry stakeholders, supported by funding partners, Fairtrade is committed to fostering a thriving ecosystem where producers can flourish, and where sustainability and social responsibility are at the forefront of trade practices. The journey continues, with each step forward bringing us closer to a future defined by fairness and sustainability in the tea industry.
